Google Trends points to a massive fall off in interest after September, the official date for the change over from the podcast being offered on all platforms, to Spotify only. However the data seems to support less people are interested in Joe than they were prior to the move. I myself have went from being an avid viewer and listener to barely checking who the guests are. Perhaps the view that the Spotify view has lost many viewers, is a reflection of our own experiences. The Joe Rogan Spotify exclusivity announcement was met with a very mixed reaction, the youtube comments definitely warranted Joes “don’t read the comments” mantra and the like / dislike ratio on videos immediately after the announcement, reflected a disgruntled audience. Without any marketing whatsoever, Joes interviews, ramblings, sound bites, sources of memes and viral clips have been an integral part of the internet & daily part of many peoples lives. Yet Joe Rogans podcast for millions of consumers across the world achieved exactly just that. So, that being said, it’s VERY rare for our attention to stay fixated on one person, event or thing beyond a few minutes, hours or even days, barring it becoming a hobby or obsession. So much that, our attention is being sought after and paid handsomely for by the highest bidder through every ad agency, marketplace and outlet you can think of. As a modern consumer, we are spoilt for choice and technology at any given time.
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